anybody watching this pseudo-science in action?

burger king goes out and does a taste test in a remote country and feeds a big mac and a whopper, and asks which one they like better.

I have another fucking Idea, lets go find a puritain child who has never tasted alcohol and have them do a taste test between Chardonnay Finch Hollow and Chardonnay Reserve. It will be super-scientific because the test subjects have no experience judging the medium.

Fuck, lets start using 80-year-olds who have never owned a computer to review first person shooters while we are at it.